Tracing its roots back to the 1930’s Santa Monica Pier paddleboard races, some of the first in the world, the Santa Monica Pier 360 offers epic competition through a variety of disciplines on sand and sea while also providing an memorable day of family friendly entertainment. There are many ways to participate: Short Course Paddle, Long Course Paddle, Elite Races, SUP / Paddleboard Knockout, Ocean Swimming Events, Volleyball and Skateboarding. On the Pier Deck and beach, participants and spectators will enjoy the Beach Festival featuring live music, Polynesian dancing, food, Beer & Spirits Garden and a one of-a-kind Museum of Beach Culture, featuring surf & skate history from the past 100 years! Not ready to compete? Join in on the festivities and enjoy front row seats to this incredible athletic performance! Thanks to our beautiful city and awesome sponsors, it’s FREE.